Memorable Marketing
Today is Memorial Day, a time when we remember those who have fought to protect our nation’s freedom. At times like these we see memory’s power to bring people together. Memory is not just an astonishing ability in and of itself; it also drives everything we humans do and feel. Maybe you’ve thought about how you’d like to be remembered, or you smile when someone remembers your birthday. And if you run a business, the success of that business hinges on remaining “top of mind.” So how do you get people to remember you when they’re looking for whatever solution you provide?
Here are a few ways you might like stick in your buyers’ memories:
As an expert. I’ve harped on this before, but when you brand yourself or your company as the authority on a given subject, you can persuade people to turn to you for any and all solutions related to that subject. If you’re a time management expert, for instance, and you publish plenty of well-written articles on time management for busy professionals, then whenever your loyal readers hear the phrase “time management,” they think of you. Better yet, when your readers’ friends or colleagues struggle to balance their schedules, they refer these folks to your articles or website. And so it grows, to misquote Vonnegut.
As a connector. I recently landed a steady ghost-blogging gig for a client based in Hawaii. Now, I’ve never been to Hawaii, and I’d never worked for any Hawaiian businesses before. Nor did this client stumble on my services via the Internet (though I’ve landed my share of clients across the U.S. thanks to Web-oriented marketing). No, in this case I was recommended by another professional — a virtual assistant I’d networked with over the years who thought of me when her client needed writing services. She and I had referred work to each other over the years, and apparently that connection is still paying off. Now that she’s done this great favor for me, will her name come to my mind when it’s time to recommend a virtual assistant to someone? It sure will!
As a positive force. Is your business committed to a particular cause such as environmental sustainability, boosting the local economy, ending world hunger or improving education? Actions speak louder than words, of course, and you’re not taking these actions just to blow your own horn. But you owe it to your target audience to let them know about your efforts, because they may prefer to do business with someone who shares their own values — and you might just fit the bill. (And anything you do to publicize your participation in such a cause throws an extra spotlight on the cause itself.)
However you choose to go about it, I wish you all the best in marketing yourself as memorably as possible. In the meantime, enjoy your holiday.
And thanks for remembering to visit my blog!
For more about my writing services and current package deals, check out my website at www.reynoldswriting.com.
