I starting running late on this blog post because I was sick. Not falling-down, call-the-doctor sick or anything — just one of those minor but annoying bugs that tries to hijack your brain to Cuba for a couple of days. Or let’s just say that was my excuse for running late. Why would I dismiss my perfectly good reason as an excuse? Well, maybe it’s the fact that I didn’t have any trouble writing my clients‘ regularly scheduled blog posts on time, as always. And that website job…and that editing job….and that brochure job….
It’s interesting that I wouldn’t dream of blowing off a client’s writing project while I’m willing to leave my own marketing high and dry. I know better. But it seems to be a universal issue — the expert who fails to take his own advice. I’ve talked to plenty of other copywriters and marketing consultants who admit to occasionally letting their own marketing efforts slide down the priority list. We’re so busy putting our clients’ needs first that we forget our own: “I’ll get these big marketing campaigns off my desk, and then if I have a few minutes to spare I’ll work on my own stuff.” A marketer short-changing his own marketing is like a CPA who forgets to file his own taxes, or a doctor who never has time for her own physical.
You can see the problems in such an approach. First of all, failing to keep up with critical everyday tasks in your own business hurts your ability to conduct or grow that business. Second, failing to “eat your own dog food” gives the impression of hypocrisy. A marketing consultant can’t preach the importance of blogging regularly and then fail to blog regularly. And you might laugh at a movie scene in which a chain-smoking doctor coughs and splutters within a halo of smoke while listening to a patient’s lungs — but how seriously would you take that doctor’s lecture on the dangers of smoking?
If I had followed my own advice, I would have built up a stockpile of ready-to-go blog articles for those days when I’m feeling sick, stumped or just plain lazy. My clients who order my Blogger’s 4-pack enjoy just such a benefit. They receive four finished blog posts at a time, and if they stagger their purchases they can end up with more blogs than they need at any given moment — a perfect strategy for refreshing their online content on time and on schedule.
So from now on, I will treat myself like one of my writing clients. I’m looking forward to it, actually. I’ve heard good things about this guy….
For more about my writing services and current deals, check out my website at www.reynoldswriting.com.