reynoldswriting.com Blog

I’ve said it before, and I’ll say it again — hiring a professional writer can save businesses a lot of valuable time and effort. Not only can overworked business owners or marketers devote themselves to more profitable pursuits, but they’ll also get polished, effective copy in a fraction of the time they would spend doing it themselves.

Ever wonder why that is?

Sure, it’s easy to make vague references to practice making perfect and the development of one’s writing “chops,” but what are we really talking about here? What is it about writing every day that makes the words come faster and better? What really happens between the ears of an experienced writer that makes the fingers fly?

I stumbled across a fascinating article by CUNY Writing Fellow Carlos Penaloza that offers some possible answers. Penaloza refers to several scholarly studies indicating that habitual activities actually rewire the brain, creating new biochemical pathways that make the activity progressively easier with repetition. The brain literally remodels itself based on what we do and how often we do it.

Why can that pole vaulter sail over the bar every time? Well, because he’s talented. But aside from that, he’s done it a zillion times more than you or I have. He’s trained his brain to issue the precise instructions his body needs to perform the vault at top efficiency. So it goes with writing — or any other occupation.

What’s more, it seems that habitual everyday writing makes it easier for us to finish a writing project once we start. I’ve rescued countless clients who set out to write their own marketing copy, only to get hopelessly stuck at some point in the proceedings. They knew what they meant to say, they certainly had the intelligence and eloquence to say it well, but they hadn’t sailed through choppy writing waters often enough to do much more than lash themselves to the mast and hope things work themselves out — a good way to end up in the middle of nowhere.

So when you hire a professional writer who bangs the keys every day, you’re employing the most efficient possible solution to your writing needs. A couple hours of a professional’s time will yield better results and cost you less than losing ten or twenty hours of expensive downtime to rusty writing neurons. The practiced writer’s brain is a high-speed writing machine that delivers quality work on a deadline. And best of all, it’s available for rental.

You can get inside this writer’s head by visiting www.reynoldswriting.com.